“Be outrageous – it’s the only place that isn’t crowded.” — Rev. Terry Cole-Whittaker
Marketing your business or product with Twitter can be a great way to attract traffic to your website fast and cheap
The problem is that you’re not the only one with this brilliant insight.
Here are some outrageous ideas you can use to stand out from the crowd.
Show Us Your Warts
No one is perfect.
Yet many Twitter marketers, bloggers, etc., try to appear to be flawless.
Embrace your imperfections.
Blog and Tweet your fears, your outrageous dreams, your loftiest hopes.
You will connect with more people on a gut level than you might imagine.
People are more likely to purchase from someone who’s just like them — human!
Your visitors will actually trust you more, sooner because you show them your human side.
Especially if you can make your stories funny, thus creating empathy in your visitors.
Have Strong Opinions
It’s a bromide of sales and marketing that “if you try to make everybody happy, you will end up pleasing no one”.
Express your opinions — in positive ways — so they become strengths instead of just negative expressions.
You will draw people who respond positively to your frankness and outspokenness, and they will become your raving fans.
1,000 raving fans will pay the bills over and over and over. And then some.
Host an Open Bar
Remember: Twitter is a party, not a sales office.
Believe it or not, most people do not visit social networking sites to do business.
This may be a shock to a lot of you, but most users log onto their Twitter accounts just to relax and be entertained / amused.
So entertain them, already.
This startling strategy will get you noticed, and more importantly, Followed.
Inspire Different
You can hardly swing a dead virtual cat around Twitter without hitting an inspirational or positive quotation.
People love these things. If they didn’t they’d disappear from Twitter fast.
So give people inspirational quotations . . . with a twist.
Do your homework. Go beyond the simple quotation.
One approach: give visitors the quotation, then tease them with “. . . for the rest of the story, [bit.ly link to your blog]”
Example: Will Rogers is often credited with saying “I never met a man I didn’t like . . .” Did you know that the rest of that quotations goes like this: “. . . until he opened his mouth and started talking.”?
See what I mean about an inspirational quotation with a twist?
“Ask, And It Shall Be Opened Unto You”
If you want people to re-tweet your Tweets, don’t make them try to read your mind.
Ask for the re-tweet!
One of my favorite expressions is “If you don’t ask, the answer is automatically No.”
That should get you started.
Now go forth and think up some outrageous Twitter marketing ideas of your own!
